Posts Tagged ‘self-publishing’

laying the foundation

2009, for many people and for many reasons, represents a time of hope, and a chance to find fulfillment and foster change. i recently watched oprah’s best life week series and was struck by a piece of advice from suze orman. she suggested that we all use the year 2009 to lay the foundation for the next 5-10 years of our lives. she was referring primarily to our finances, of course, but it’s really a very sage piece of advice for all areas of our lives. and so i’ve taken it upon myself to evaluate my life as it is right now- look at what i do have, think about what i want, and use 2009 to lay a solid foundation for the next decade of my life.

i find myself, this first month of the new year, in the midst of the most difficult, frustrating and uncertain time of my life. in the last two weeks alone i’ve wanted to let go and give up on several occasions. i have no career, no money, and no social life; and find myself struggling just to get out of bed in the morning. as i begin to approach my 30th birthday, i don’t really know what i want out of and for my life, but i am holding on as tight as i possibly can to my faith that this rough patch is only temporary, and the best is yet to come.

one beacon of hope- something that i do have to work with right now- is my book, “evolution of a man: a journal of self-discovery.” in the last few days, i have completed the final draft, and am ready to publish and release my work. all i have to do now is come up with $1,500 or so for self-publishing and distribution. finishing this project is a tremendous accomplishment for me-words can’t express how proud and excited i am. laying the foundation for my career begins with this project. this book is the only brick i have to lay in place right now. i may be struggling with financing, but at least i’ve got a product- so i can breathe a little sigh of relief. i know that i want a career as an entertainment and motivational entrepreneur (read: mogul), and this book, in my opinion, gives me a great opportunity to begin such a career; but the question that still hangs over my head (and one that i truly hope to figure out in 2009) is “what do i want to do?”

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career aspirations aside, i’m doing a bit of groundwork in my personal life as well. i am really serious (this year more than ever) about staying healthy and fit, and being social offline and outside of my apartment. in the past couple of weeks, i’ve been working out like crazy in my home wii fit- bowflex equipped gym. the deal i made with myself was to work out for an hour a day, 5 to 6 days a week. 3 days a week i do half an hour of cardio on the wii, followed by a 20-30 minute bowflex workout; and the other 3-4 days i’m strictly wii-fit (aerobics, yoga and strength training). working out hasn’t been nearly as difficult as i thought it would be- especially after meditating in the morning. usually i avoid working out at all costs, but something in me has changed. i still don’t look forward to hittin’ the gym so-to-speak, but now that my spirit is on board, it is now much easier to talk myself into working out than to talk myself out of it.

getting my social life together, however, is going to be more difficult. when it comes to being social (mostly with people whom i’ve never met) i am more of a wallflower than a butterfly. it is my goal to dramatically change that in 2009. i really need to get out, meet new people, try new things, and further open my mind. being a creature of habit, i’m very set in my ways, but i have made a promise to myself to get out of my own way and enjoy all that new york city has to offer. i combed the pages of this week’s time out nyc magazine, and highlighted many events all over the city that sparked my interest. there’s definitely some really cool stuff out there, and i can’t wait to get started. the biggest obstacle for me these days, though, is braving the cold weather of winter. I HATE BEING COLD! but i’ll just have to suck it up, buy some thermal underwear, and call it a day until mother nature brings the heat once again.

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i have no doubt that 2009 will be a great year for me. there’s much to do and much more to look forward to. i’ve lost myself in the last 8 or 9 months, and it’s really important to me that i get my life back. although i’m not entirely sure of where i’m going, or what i’m doing, i know i will find my footing very soon, and begin to lay the foundation for an incredibly bright and successful future. here’s to 2009!

yes i can! :)

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on creating a market plan…

since the thanksgiving holiday, i’ve gotten a huge boost of energy and drive when it comes to getting nye media off the ground. watching “charlie and the chocolate factory” after dinner led to inspired thought, which sent me straight to my computer- jotting down ideas, and creating plans for 2009.

when it comes to my book, “evolution of a man: a journal of self-discovery,” i’ve come to the conclusion that i’d like to give self-publishing a try. releasing through a major publishing company would be absolutely amazing, don’t get me wrong; but, in the end, i would still have to do most of the work, and would really only be using them for their name. since everything else i’m doing revolves around creating a name for myself, why should this book effort be any different? i’ve heard a lot about iUniverse- a self-publishing company, and am looking into working with them.

earlier this month i met with publisher and author, steven fullwood, and he gave me the sage piece of advice to create a marketing plan for the book. so many authors put all their eggs in one basket so to speak, believing that the content alone is enough to sell their work- “the book will sell itself!” steven impressed upon me the importance of knowing my target market, and creating a plan that reaches them effectively and from all sides of the globe.

although he gave me this information almost a month ago, i’ve been very stalled in actually putting it together. i really just didn’t know where to begin. it took me a really long time to put the book into a category as opposed to targeting everyone on the planet. i settled on “gay african american,” and am writing the plan to target black gay men. even though i feel that anyone who reads the book will gain inspiration, it does tell the story of a black gay youth transitioning into manhood. so, really, choosing the category should have been easy. my little thanksgiving jolt this weekend got me moving again, and after doing a bit of research, i came across a really helpful marketing guide for self-publishers. for anyone on the same journey, here is a brief outline overview:

how do i formulate a selling plan?

step one: target your audience! who are they? where do they shop? how can they be reached?

step two: outline your goals and objectives!

* events, pre-publication reviews, distribution, marketing & publicity, post-publication reviews

step three: determine a realistic budget you can stick to! get quotes and estimates for everything

* printing, press kits, flyers, publicity, distribution, print advertising, isbn numbers, websites, postal

for more information, visit writers write

i am finding this outline very useful and helpful, and my plan is coming along quite nicely so far. about a week ago, i contracted an editor to review my manuscript for grammar and content- so now is really the perfect time to start outlining my goals. the edits are due back by december 20th, so i’ve given myself a december 19th deadline for my marketing plan.

wish me luck! :)

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