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	<title>Evolution of a Man &#187; self-publishing</title>
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	<description>combining the profound and the inane.</description>
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		<title>laying the foundation</title>
		<link>http://www.evolutionofaman.com/2009/01/laying-the-foundation/</link>
		<comments>http://www.evolutionofaman.com/2009/01/laying-the-foundation/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 03:59:57 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[The Evolution]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[best life week]]></category>
		<category><![CDATA[book distribution]]></category>
		<category><![CDATA[book financing]]></category>
		<category><![CDATA[bowflex]]></category>
		<category><![CDATA[cold weather]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[evolution of a man]]></category>
		<category><![CDATA[goals for 2009]]></category>
		<category><![CDATA[laying the foundation]]></category>
		<category><![CDATA[mogul]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[oprah winfrey]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[starting a career]]></category>
		<category><![CDATA[suze orman]]></category>
		<category><![CDATA[time out nyc]]></category>
		<category><![CDATA[wii fit]]></category>
		<category><![CDATA[working out]]></category>

		<guid isPermaLink="false">http://www.evolutionofaman.com/?p=692</guid>
		<description><![CDATA[2009, for many people and for many reasons, represents a time of hope, and a chance to find fulfillment and foster change. i recently watched oprah&#8217;s best life week series and was struck by a piece of advice from suze orman. she suggested that we all use the year 2009 to lay the foundation for [...]]]></description>
			<content:encoded><![CDATA[<p>2009, for many people and for many reasons, represents a time of hope, and a chance to find fulfillment and foster change. i recently watched <strong>oprah&#8217;s</strong> <em>best life week</em> series and was struck by a piece of advice from <strong>suze orman</strong>. she suggested that we all use the year 2009 to lay the foundation for the next 5-10 years of our lives. she was referring primarily to our finances, of course, but it&#8217;s really a very sage piece of advice for all areas of our lives. and so i&#8217;ve taken it upon myself to evaluate my life as it is right now- look at what i do have, think about what i want, and use 2009 to lay a solid foundation for the next decade of my life.</p>
<p>i find myself, this first month of the new year, in the midst of the most difficult, frustrating and uncertain time of my life. in the last two weeks alone i&#8217;ve wanted to let go and give up on several occasions. i have no career, no money, and no social life; and find myself struggling just to get out of bed in the morning. as i begin to approach my 30th birthday, i don&#8217;t really know what i want out of and for my life, but i am holding on as tight as i possibly can to my faith that this rough patch is only temporary, and the best is yet to come.</p>
<p style="text-align: center;"><a href="http://www.evolutionofaman.com/wp-content/uploads/2008/12/jpg-book-cover.jpg"  rel="lightbox[roadtrip]"><img class="alignnone size-medium wp-image-653" title="jpg-book-cover" src="http://www.evolutionofaman.com/wp-content/uploads/2008/12/jpg-book-cover-225x300.jpg" alt="" width="301" height="401" /></a></p>
<p>one beacon of hope- something that i do have to work with right now- is my book, <strong>&#8220;evolution of a man: a journal of self-discovery.&#8221;</strong> in the last few days, i have completed the final draft, and am ready to publish and release my work. all i have to do now is come up with $1,500 or so for self-publishing and distribution. finishing this project is a tremendous accomplishment for me-words can&#8217;t express how proud and excited i am. laying the foundation for my career begins with this project. this book is the only brick i have to lay in place right now. i may be struggling with financing, but at least i&#8217;ve got a product- so i can breathe a little sigh of relief. i know that i want a career as an entertainment and motivational entrepreneur (read: mogul), and this book, in my opinion, gives me a great opportunity to begin such a career; but the question that still hangs over my head (and one that i truly hope to figure out in 2009) is <strong><span style="color: #800000;"><em>&#8220;what do i want to do?&#8221;</em></span></strong></p>
<p style="text-align: center;">******************************</p>
<p>career aspirations aside, i&#8217;m doing a bit of groundwork in my personal life as well. i am really serious (this year more than ever) about staying healthy and fit, and being social offline and outside of my apartment. in the past couple of weeks, i&#8217;ve been working out like crazy in my home <strong>wii fit- bowflex</strong> equipped gym. the deal i made with myself was to work out for an hour a day, 5 to 6 days a week. 3 days a week i do half an hour of cardio on the wii, followed by a 20-30 minute bowflex workout; and the other 3-4 days i&#8217;m strictly wii-fit (aerobics, yoga and strength training). working out hasn&#8217;t been nearly as difficult as i thought it would be- especially after meditating in the morning. usually i avoid working out at all costs, but something in me has changed. i still don&#8217;t look forward to hittin&#8217; the gym so-to-speak, but now that my spirit is on board, it is now much easier to talk myself into working out than to talk myself out of it.</p>
<p>getting my social life together, however, is going to be more difficult. when it comes to being social (mostly with people whom i&#8217;ve never met) i am more of a wallflower than a butterfly. it is my goal to dramatically change that in 2009. i really need to get out, meet new people, try new things, and further open my mind. being a creature of habit, i&#8217;m very set in my ways, but i have made a promise to myself to get out of my own way and enjoy all that new york city has to offer. i combed the pages of this week&#8217;s <strong>time out nyc</strong> magazine, and highlighted many events all over the city that sparked my interest. there&#8217;s definitely some really cool stuff out there, and i can&#8217;t wait to get started. the biggest obstacle for me these days, though, is braving the cold weather of winter. I HATE BEING COLD! but i&#8217;ll just have to suck it up, buy some thermal underwear, and call it a day until mother nature brings the heat once again.</p>
<p style="text-align: center;">******************************</p>
<p style="text-align: left;">i have no doubt that 2009 will be a great year for me. there&#8217;s much to do and much more to look forward to. i&#8217;ve lost myself in the last 8 or 9 months, and it&#8217;s really important to me that i get my life back. although i&#8217;m not entirely sure of where i&#8217;m going, or what i&#8217;m doing, i know i will find my footing very soon, and begin to lay the foundation for an incredibly bright and successful future. here&#8217;s to 2009!</p>
<p style="text-align: center;"><span style="color: #0000ff;"><strong>yes i can! <img src='http://www.evolutionofaman.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
</strong></span></p>
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		<title>on creating a market plan&#8230;</title>
		<link>http://www.evolutionofaman.com/2008/11/on-creating-a-market-plan/</link>
		<comments>http://www.evolutionofaman.com/2008/11/on-creating-a-market-plan/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 04:13:27 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[The Evolution]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[evolution of a man]]></category>
		<category><![CDATA[iUniverse]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[nye media]]></category>
		<category><![CDATA[self-publishing]]></category>
		<category><![CDATA[selling plan]]></category>
		<category><![CDATA[steven fullwood]]></category>

		<guid isPermaLink="false">http://www.evolutionofaman.com/?p=633</guid>
		<description><![CDATA[since the thanksgiving holiday, i&#8217;ve gotten a huge boost of energy and drive when it comes to getting nye media off the ground. watching &#8220;charlie and the chocolate factory&#8221; after dinner led to inspired thought, which sent me straight to my computer- jotting down ideas, and creating plans for 2009. when it comes to my [...]]]></description>
			<content:encoded><![CDATA[<p>since the thanksgiving holiday, i&#8217;ve gotten a huge boost of energy and drive when it comes to getting <strong>nye media</strong> off the ground. watching &#8220;charlie and the chocolate factory&#8221; after dinner led to inspired thought, which sent me straight to my computer- jotting down ideas, and creating plans for 2009.</p>
<p>when it comes to my book, <strong><em>&#8220;evolution of a man: a journal of self-discovery,&#8221;</em></strong> i&#8217;ve come to the conclusion that i&#8217;d like to give self-publishing a try. releasing through a major publishing company would be absolutely amazing, don&#8217;t get me wrong; but, in the end, i would still have to do most of the work, and would really only be using them for their name. since everything else i&#8217;m doing revolves around creating a name for myself, why should this book effort be any different? i&#8217;ve heard a lot about <a href="http://www.iuniverse.com/" target="_blank">iUniverse</a>- a self-publishing company, and am looking into working with them.</p>
<p>earlier this month i met with publisher and author, <strong><a href="http://stevengfullwood.org/" target="_blank">steven fullwood</a></strong>, and he gave me the sage piece of advice to create a <strong>marketing plan</strong> for the book. so many authors put all their eggs in one basket so to speak, believing that the content alone is enough to sell their work- &#8220;the book will sell itself!&#8221; steven impressed upon me the importance of knowing my target market, and creating a plan that reaches them effectively and from all sides of the globe.</p>
<p>although he gave me this information almost a month ago, i&#8217;ve been very stalled in actually putting it together. i really just didn&#8217;t know where to begin. it took me a really long time to put the book into a category as opposed to targeting everyone on the planet. i settled on <em>&#8220;gay african american,&#8221;</em> and am writing the plan to target black gay men. even though i feel that anyone who reads the book will gain inspiration, it does tell the story of a black gay youth transitioning into manhood. so, really, choosing the category should have been easy. my little thanksgiving jolt this weekend got me moving again, and after doing a bit of research, i came across a really helpful marketing guide for self-publishers. for anyone on the same journey, here is a brief outline overview:</p>
<p style="text-align: center;"><span style="color: #800000;"><span style="text-decoration: underline;"><strong>how do i formulate a selling plan?</strong></span></span></p>
<p style="text-align: left;"><span style="color: #800000;"><strong>step one:</strong> target your audience! who are they? where do they shop? how can they be reached?</span></p>
<p style="text-align: left;"><span style="color: #800000;"><strong>step two:</strong> outline your goals and objectives!</span></p>
<p style="text-align: left;"><span style="color: #800000;"> * events, pre-publication reviews, distribution, marketing &amp; publicity, post-publication reviews<br />
</span></p>
<p style="text-align: left;"><span style="color: #800000;"><strong>step three:</strong> determine a realistic budget you can stick to! get quotes and estimates for everything</span></p>
<p style="text-align: left;"><span style="color: #800000;"> * printing, press kits, flyers, publicity, distribution, print advertising, isbn numbers, websites, postal</span></p>
<p style="text-align: left;"><span style="color: #800000;">for more information, visit <a href="http://www.writerswrite.com/selfpublishing/hollowell.htm" target="_blank">writers write</a></span></p>
<p style="text-align: left;">i am finding this outline very useful and helpful, and my plan is coming along quite nicely so far. about a week ago, i contracted an editor to review my manuscript for grammar and content- so now is really the perfect time to start outlining my goals. the edits are due back by december 20th, so i&#8217;ve given myself a december 19th deadline for my marketing plan.</p>
<p style="text-align: left;">wish me luck! <img src='http://www.evolutionofaman.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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